Thursday, December 23, 2010
What is a Cardinal Bicycle site without a picture of the bikes? Incomplete. It is still hard for me to express in words what I feel when I see a Cardinal Bicycle, much less ride one. The models pictured here: Envy and Wrath CX represent where we are currently in our development as a company. It's no secret, this project has taken a huge amount of time. Partly, to the detriment of Joe's Cycles, riding my bicycle, and family. Sometimes I lose track of the fact we are a fully functional bicycle shop as well as a bicycle company. To me this has become my normal existence. I guess at times such as now and with the new year approaching, this is the cliche time for reflection. Thankfully, all of that time and hard work paid off in the production of several models and an exercise in futility was not realized. However, honestly... I had grown accustomed to seeing the Cardinals in the shop. Walking by them daily as if to say: "yea, your here...of coarse you are". Recently though things have changed. Initial reflection has lead to deeper introspection. These bicycles represent a culmination of countless relationships both past and present. I want to express a huge THANK YOU to everyone involved in this venture. A new year is approaching and with it changes. Some I welcome, some are met with lamentation. One thing is certain though, I am more focused now than ever and I am no longer working on the "overload principle". This new year will be much more calculated to grow on the base we have built over the past 3 years of shop ownership. Big changes are on the horizon here in Indianapolis regarding the bicycle culture. Fakes, haters, scene jumpers, ankle biters, ego manics, coat-tail riders, yo eddies, politicians, posers, stoners, roadies, hippies, hipsters, yipsters you are all welcome as far as I am concerned. I've seen all of them through the eyes of a bike shop over the last 23 years. If bicycle riding is the next best thing...SO BE IT! It's about time. Cardinal Bicycle Co./Joe's Cycles is our name, Fountain Square is our home. Come fly with us! Merry Christmas.Sent from my Samsung Epic™ 4G
Posted by Joe' Cycles at 7:09 PM
Tuesday, December 21, 2010
Friday, December 17, 2010
No matter how many wheels we build, I still get excited at this step. Once the hub is "loaded", spokes have checked out/been lubed, it is time to select the first spoke. Picked specifically (to ensure all my labels line up ;), we are off and running. Check the spec: XT hub, DT TK series rim, DT 2.0 spokes, brass nips...you guessed it...its going to be a strong one! 100 KGF, here I come!Sent from my Samsung Epic™ 4G
Posted by Joe' Cycles at 6:52 PM
Tuesday, December 14, 2010
Our good friend Larry came in today to pickup a new 2011 Schwinn Willy. He is a very talented photographer and was kind enough to shoot the photos for Cardinal. He and his wife Mab (mabgraves.com) are very talented artists and call Fountain Square home. The wealth of talent in Fountain Square is pretty damn amazing. People willing to buy buildings, fix buildings, live in buildings, and change neighborhoods for the better. It's good stuff.
Posted by Joe' Cycles at 7:57 PM
I thought it interesting to lend a brief statement as to why now. Why, after so many years would we open our thoughts to the interwebz (Die Antwoord)? Eventually, I would like to sell things on this site (imagine that) a "retailer" interested in peddling his wares. First and foremost though, there is some seriously funny stuff that happens around here and it must be shared. Honestly, I don't believe you can laugh enough in one day and this is an attempt to add humor to a sometimes fateful existence. We have come up with a few things that should add plenty of material to post. Some obvious, some not. Bike of the day, quote of the day, dumb ass of the day...etc. you get the point, will keep this blog fresh and ever changing. Fountain Square is our home and we aim to present it (mostly) unfiltered. So, off we go and I hope you enjoy (or at least have an opinion).
Posted by Joe' Cycles at 7:24 PM